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The HOOCHI-MAMA'S© Business Plan
Hoochi-Mama Enterprises, LLC (a Florida limited liability Partnership, hereafter referred to as (“Hoochi-Mama’s Margarita Beach Bar” or “The Company”) is a Beach Bar company specializing in opening, owning and managing Hoochi-Mama beach bars around the world. Their specialty is in the 24 flavors of frozen margaritas they offer their tourist clientele and the beautiful Hoochi-Mama girls that serve the customers. The company plans to develop and operate its first flagship Hoochi-Mama’s beach bar on a beach location in Costa Rica.
Hoochi-Mama’s is a radical new Beach Bar concept, we are a cross between Hooters and Coyote-Ugly on steroids with a Costa Rica Flair and a party all night attitude.
Hoochi-Mama’s will acquire a beach location and liquor license and target the tourist the visit the beach in Costa Rica. Hoochi-Mama’s will operate like any other beach bar, but we feel that we have a competive advantage because we specialize in our 24 flavors of frozen margaritas. We also feel that we have a service and marketing edge over the local competition with our Hoochi-Mama girls.
Hoochi-Mama’s plans to build their beach bars in 53ft semi trailers, these trailers will contain all the frozen margarita machines, and will act as storage for all stocked alcohol and drink mixes, these trailers will contain storage for all DJ sound equipment and big screen TV’s. The bar will attach to the side of the trailer and run the complete 53ft length giving us an impressive bar area. There will be a large deck area build out from the bar covering 60ft wide by 120ft long with tables and chairs. A large Hoochi-Mama logo tent will cover all this with pull down side and ruff fans. Out side in front of the tent will stand a 35ft Hoochi-Mama blow up balloon and on the opposite side will be a 10ft by 20ft Chill Zone so the customers can cool down at Hoochi-Mama’s from the hot day at the beach. Inside we will have our DJ wall of sound system set up and our giant screen TV’s for every one to enjoy while selling 24 flavors of margaritas.
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I. Our Strategy
Hoochi-Mama’s strategy is to aggressively market and drive customer traffic to our Beach Bar location. To accomplish this goal, we will implement a marketing plan that will utilize our Hoochi-Mama girls walking the beaches and handing out drink coupons while dressed in their string bikinis. We believe that Hoochi-Mama’s proactive advertising strategy utilizing the beautiful Hoochi-Mama’s and the 24 flavors of frozen margaritas will be a winning formula for our beach bar combined with our DJ wall of sound music and big screen TV’s.
In addition, we plan to implement a controlled growth program and each year or as the demand is called for to expand and open up New Hoochi-Mama’s beach locations. Our goal is to become the most popular Hot Spot on the beach, so if your going to a beach in Costa Rica you won’t want to miss a Hoochi-Mama’s Beach Bar.
We believe that an aggressive advertising and marketing campaign utilizing the tools described above will provide the means for Hoochi-Mama’s Margaritas Beach Bar to reach its financial goals and objectives and become a profitable venture within its first quarter of operations.
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II. Our Market and Growth Potential
The latest statistics are from 4 years ago in 2001 and the Costa Rican Board of Tourism estimated these. Their figures state that in excess of 1,131,598 tourists visited Costa Rica in 2001 witch makes Costa Rica the leading tourist destination in Central America. The best statistic is that over 90 % of these tourist come to see the beaches.
With tourism steadily growing we feel our growth potential will be spectacular for years to come and allow for countrywide expansion to numerous popular beach locations.
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III. Marketing
Our marketing strengths are the keys to the overall growth and development of our company. Based on our industry research and results from of our marketing tests, we plan to market the Hoochi-Mama’s margarita bars in the following manner:
Implement a radical new Beach Bar concept, in the Costa Rican beach market. We define our selves as a cross between Hooters and Coyote-Ugly on steroids, when we turn our Hoochi-Mama girls loose walking the beaches and handing out drink coupons while dressed in their string bikinis. We believe that Hoochi-Mama’s proactive advertising strategy utilizing the beautiful Hoochi-Mama’s and the 24 flavors of frozen margaritas will be a winning formula for our beach bar combined with our DJ wall of sound music and big screen TV’s, playing Jimmy Buffets Margarita Ville
Our Marketing Keys:
— Our 24 flavors of frozen margaritas
— Our 10ft by 20ft Chill Zone for customers to cool off in
— Our 60ft by 120ft Hoochi-Mama logo tent
— Our DJ Wall of Sound & Giant screen TV’s
— Our Hoochi-Mama girls coming the beaches for partiers
— Our 35ft blow up Hoochi-Mama out side our bar
— All this combined with exceptional service and management will achieve great success for Hoochi-Mama’s Margarita Beach Bars.
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IV. The Legal Landscape
Doing Business in Costa Rica:
Costa Rica remains one of the safest and most attractive countries for foreign investment in Latin America. The Costa Rican government, its ministries and financial institutions maintain a decidedly pro-U.S. and continental stance in regard to financial security and tax laws. The stated aim is to entice primarily high-tech corporations to take advantage of Central America's most educated, computer literate and disciplined workforce, along with the modern production infrastructure the country is currently creating. The economy is being transformed from its long-time dependence on coffee, bananas and cattle raising to one centered on microprocessor production and high-tech telecommunications services.
This investment-friendly climate and government policy of making Costa Rica "the Silicon Valley of Latin America" has enticed commercial leaders such as Acer, Microsoft, GE, Abbot Laboratories, Continental Airways and Intel Corporation to make sizable investments here, both financially and physically, with major production and distribution facilities. Western Union has chosen Costa Rica to host its Latin American regional operations center. In 1998, for the first time ever, Costa Rica is poised to earn more from high technology exports than from coffee or bananas or even it’s lucrative, thriving tourism industry.
The World Bank has given Costa Rica an excellent bill of overall political and economic health. At its annual conference in El Salvador this year, the bank lauded the country as possessing "one of the most stable and robust" democracies in Latin America. It went on to praise the Costa Rica's "healthy economic growth rate" and "some of the best social indicators" on the continent.
Costa Rica is one of the most vocal supporters of continental free trade, and already has its own agreement with Mexico and other countries of the region. Costa Rica's numerous free trade zones and tax holiday opportunities are extremely enticing. They offer benefits such as exemption from import duties on raw materials, capital goods, parts and components; unrestricted profit repatriation; tax exemption on profits for eight years and a 50 percent exemption for the following four years.
A study done recently for the Ministry of Foreign Trade (COMEX) projects that by the year 2005, Costa Rica's export earnings will amount to $15.7-billion, about four times the current figure. Intel will be leading the way; its exports, from the three manufacturing facilities the processing giant is building here, are expected to reach an annual $3.5-billion by the year 2001.
High-tech companies will spur the export boom, while traditional exports, such as coffee and bananas, will fall in percentages of overall figures, but in terms of revenue, will continue to grow.
Costa Rica is building a competitive advantage for itself and the many high-tech companies who have chosen or are pondering the option to operate here. It is a country at a turning point in integrating itself into the modern world economy. Those doing business here will have the inside track.
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V. Competition
There is already significant competition in the marketplace given the popularity of beach bars. However, we anticipate that our management and service expertise combined with our Hoochi-Mama format of 24 flavors of frozen margaritas and Hoochi- girls will help us to maintain a superior position within the industry.
Anyone can operate a beach bar, the key is having a winning and unique strategy and implementing good service and a great product. Hoochi-Mama’s believes that we have created the winning formula.
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VI. Our Infrastructure
Hoochie-Mama Enterprises LLC has corporate offices located in Orlando, Florida. Hoochi-Mama’s Margarita Beach Bar, SA, is a Costa Rican corporation will operate from office facilities in Jaco Beach Costa Rica. The company will acquire on completion of funding:
— One 53ft semi truck trailer
— One Beach lot location Jaco beach, Costa Rica
— A Jaco beach liquor license
— 24 margarita machines
— One delivery truck or SUV
— 2 ice machines
— 4 TV’s. Sound System and Speakers
— 1 Satellite tracking system
— Bar & Deck build out
— Alcohol inventory
— One Chill Zone
— One Hoochi-Mama’s logo tent
— One 35ft Blow up Hoochi-mama balloon girl
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VII. Legal Structure
Hoochi-Mama Enterprises is a Florida LLC and is the parent corporation of Hoochi-Mama’s Margarita Beach Bar S.A. a Costa Rica Sociedad Anonima Corporation (S.A.) The shares in the Costa Rican S.A. are owned by the Florida LLC, the Florida LLC provides management, professional, and support services and drink mixes and also holds the franchise rights.
Hoochi-Mama’s Margarita Beach Bar, SA will own the Lot location, Liquor license and employ the service personnel located in Costa Rica.
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VIII. Management
Ben Sebastian – General Managing Partner and President:
Mr. Sebastian has over thirty (30) years of experience in the Film and Television industry, he has produced movies for Paramount Studios and Warner Brothers Studios including the production of TV commercials and Infomercials. He also has expertise in setting and purchasing half hour infomercial and TV commercial advertising buys nationally.
Mr. Sebastian has been living for the last 18months in Costa Rica. During the time spent in Costa Rica he was a consultant for PokerBook Gamming Company overseeing and establishing the companies original physical test site in Costa Rica and Panama. He was responsible for overseeing the delivery, setup, and integration of the computer hardware, coordinating the establishment of banking and security operations.
While spending time living in Costa Rica Mr. Sebastian believes he has found a void in the Costa Rica beach bar market and has decided to enter into a new business venture called Hoochi – Mama’s Margarita Beach bar.
Jack Owens – Secretary and Treasurer:
Mr. Owens is a practicing certified public accountant with more than twenty-five years of financial and management experience. He has significant public accounting experiences with national accounting firms covering a wide range of clients in the architectural and engineering, automotive, entertainment, graphic arts, construction, health care, hospitality, restaurant, manufacturing, securities, banking, governmental and distribution fields. He is a specialist in statistical sampling and computer auditing. He has developed computerized inventory management systems utilizing such operating philosophies as MRP and Just-In-Time. In addition, he has assisted several clients establish computerized inventory applications, including FIFO, LIFO, Moving Average and Standard Cost systems in both distribution and manufacturing environments.
Mr. Owens has served as Vice-President and CFO for a major wholesale distributor and currently serves as an officer or director for several companies in the Central Florida area. He has considerable experience in mergers and acquisitions and has performed reviews on official statements in connection with offerings of municipal securities. He has experience in land development and has served on the Florida Institute of CPA's committee on real estate and condominium accounting.
Mr. Owens has considerable experience in fiduciary accounting and administration services. He serves as a court appointed guardian of the property for the Probate Division of the Orange County Circuit Court. He has testified, as an expert witness, in cases with issues involving bankruptcy, business valuation, damages calculation, martial dissolution and lost profits analysis matters.
Mr. Owens is a graduate of the University of South Florida where he received both a Bachelor of Arts degree in Accounting and a Masters of Accountancy degree. He holds both a CPA and a CMA certificate. He has taught college courses in both accounting and computer programming, and has published articles on accounting subjects.
Mr. Owens is a member of the American Institute of Certified Public Accountants, Florida Institute of Certified Public Accountants, and Institute of Management Accounting.
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XIV. Board of Advisors
The Company has established a Board of Advisors, which includes highly qualified business and industry professionals. The Board of Advisors will advise the Management team in making appropriate decisions and taking effective action. However, the Board of Advisors will not be responsible for Managemen
t decisions and has no legal or fiduciary responsibility to the Company. Currently there are two members on the Board of Advisors:
Mr. Kevin Eddy, General manager Sloppy Joes Bar, Key West Florida
Mr. Kevin Ressidy, General manager Bennigans Restaurant, Orlando Florida
The management team may be further developed and expanded with qualified and experienced executives, professionals and consultants, as the Company matures and grows.
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X. Copyright
Hoochi-Mama enterprises has filed for copyright protection for Hoochi-Mama’s Margarita Beach Bar.
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XI. Accounting
J. E. OWENS & COMPANY, P.A., Certified Public Accountants handle all of our accounting work. Mr. Owens is President and Principal Shareholder of J. E. Owens & Company, P.A
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XII. Start Up Cost
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XIII. Projected Bar Sales
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